Navtej Kohli

What is a Pay Per Click Search Engine?

A Pay Per Click (PPC) search engine is a search engine that allows a person to bid an amount of money on related keywords so their site is ranked according to the amount bid.

Basically, if you bid $0.25 on the keyword “book” and that is the highest bid on that particular keyword, your site would be #1 in those results. If your competition bids $0.26, they will become #1 and your site will be #2.

The Pay Per Click industry is relatively new and there are new Pay Per Click search engines popping up to get a piece of the action. Some are good, some aren’t. We’ll show you the ones that will pay off immediately.