Navtej Kohli welcoming Google new Browser Chrome and just discussing various issue and experts view. Yet its true that Firefox and Internet Explorer dominating on web browsing tool but while
previous experience is concerns Google had Google left many other in Search engine marketing and online Ads field . Navtej kohli also not shocked but little bit surprised there is some relation between IE 8 Beta 2 version and Google Chrome launch while in the previous week Mozila updated with 3.01 version .

browser . For companies who are totally depends upon for generating its revenues on pop-ups ad are not happy with Google Chrome launch and a Google official told to media that “In terms of building Chrome, it was really designed with the user in mind.” That means Google had open war against unwanted Ads and Pop ups. But while we take this matter seriously we find that there are significant different between hiding
the ad and blocking the ads , because actually Chrome loads the Ads which is called billable event , but its unable to see to users unless he will maximize ads window to show the add and not be able to see the add if he choose minimize the window option . Many experts say now that both advertiser and publisher real know what the real means and billing of pay-per-impression. While on the other hand Firefox had already packed up with plug-is Adblock Plus which able to ads from being loaded and make safe billing for advertiser and not be billed for unseen ads , “This is not necessarily true for other ad-blocking solutions, however,” Wladimir Palant, the software’s creator, said in an e-mail. Palant estimates that 5% of Firefox users, representing almost 1% of
Internet users as Firefox’s market share approaches 20%, use Adblock Plus.

While on the other hand founder pf Ad Auditing company Click Forensics told that many other person also commenting that typical ad blocker stops any impression from being recorded.”That scenario would not trigger a billable event,” he said. “I can’t say 100% that this is how every ad blocker works, but it seems safe to say that’s probably how all of them work.”
But Google chrome is totally safe for Google Adwords ads because Google doesn’t show any type of Pop-ups ads. But most happiness is that net surfer became happy because now they not see irritating third party ads .
There are another features with Google Chrome which also can effect online ads industry is Incognito, which is also know as browse privacy mode , preventing local files to be updated with user browsing activity
Another Chrome feature that may affect practices in the online ad industry is Incognito, the browser’s privacy mode, which prevents local files from recording the user’s browsing activities. Incognito, like Internet Explorer 8’s InPrivate mode and Safari’s Private Browsing mode, interferes with the placement of cookie files that advertisers use for ad tracking and targeting. Mozila is planning a similar privacy mode for future versions of Firefox.
Moreover its be great efforts by Google to make surfing more easy and less irritating specially protecting user from irritating user , While there are man complains commented by on blogs , like Google cached the website while we first open the websites and showing same page while we open its second time , makes the user not getting updating information specially news and big portal which are updating minute by minute and other thing that Google sharing many browser properties with Internet Explorer means connectivity and domain related issue , people want to use IE with other IP and Chrome with other IP feel some irritating. Moreover its be great and soon might be Google dominate in web Browsing with its new Google Chrome