How you can get your site ranked – Navtej Kohli

1. Crawler Reachability: All the search engines have their crawlers who visit the website hunting for new content. If the site returns an error code when the crawler comes to visit then the site won’t be indexed.Thus, before making the site live make sure all the pages are up and running.

2. Good and Original Content: Internet is all about content. For search engines there is nothing more valuable than proper, well written, relevant and unique content. Just write what is best for your company in your own words.

3. Meta Tags: Though recently search engines have started giving less importance to meta tags (Due to some unethical web practices), they still carry a lot of weight. The title and description tags give a theme to your website and support the content of the page. The title of a page is the heading of what the content on the page is and should be relevant and concise.

4. Keyword Research: Keyword should be selected based on your niche market and selling points. It is very necessary to understand the competition
and do effective keyword research that describes your business. After identification of keywords they should be well placed through out the page.

5. Back Link Building: Get good and quality links from reputed sites. The more sites point to your website the more online reputation your site gains.

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