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	<title>Navtej Kohli &#187; Internet Marketing</title>
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	<link>http://www.navtejkohli.com</link>
	<description>Navtej Kohli IT Blog - Know IT inside out!</description>
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		<title>Google Launch new Browser Chrome</title>
		<link>http://www.navtejkohli.com/google-launch-new-browser-chrome/</link>
		<comments>http://www.navtejkohli.com/google-launch-new-browser-chrome/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 08:05:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Internet Technology]]></category>
		<category><![CDATA[AKA]]></category>
		<category><![CDATA[Google Launches Crome]]></category>
		<category><![CDATA[Kohli Navtej]]></category>
		<category><![CDATA[Navtej]]></category>
		<category><![CDATA[Navtej K]]></category>
		<category><![CDATA[Navtej Kohli]]></category>

		<guid isPermaLink="false">http://www.navtejkohli.com/?p=118</guid>
		<description><![CDATA[Navtej Kohli welcoming Google new Browser Chrome and just discussing various issue and experts view. Yet its true that Firefox and Internet Explorer dominating on web browsing tool but while
previous experience is concerns Google had Google left many other in Search engine marketing and online Ads field . Navtej kohli also not shocked but little [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.navtejkohli.com/">Navtej Kohli </a>welcoming <a href="http://www.navtejkohli.com/google-launch-new-browser-chrome/">Google new Browser Chrome </a>and just discussing various issue and experts view. Yet its true that Firefox and Internet Explorer dominating on web browsing tool but while<br />
previous experience is concerns Google had Google left many other in Search engine marketing and online Ads field . <a  href="http://www.navtejkohli.com/">Navtej kohli </a>also not shocked but little bit surprised there is some relation between IE 8 Beta 2 version and Google Chrome launch while in the previous week Mozila updated with 3.01 version .</p>
<p><img src="http://www.navtejkohli.com/wp-content/uploads/2009/06/Google-Croma.jpg"  width="261" height="300" class="alignleft size-full wp-image-119" alt="Google Chrome Logo>Internet Search giant launch its first Brower on date 2-Sep-2008 and making its first steps in daily used net software means its be Big steps of Google while there are already many competitors in the market and they updating their software on regular basis according to usability and portability . Google had launched Chrome Beta version in near about 100 countries and its taken bids to take on Internet Explore and Firefox.<br />
There are many feature included by Google in its browser like format of tabs , view pages as thumbnail and various features on the address bar . While its programming and behind technology is concerns, its was written in open source engine in which Apple Safari was built known as Webkit.<br /> After the launching of Google Chrome , web analytics start-up GetClicky had told that Google Chrome is able to monitor only 125 of the traffic and near about 45,00 websites. On the other hand another review published on inquisitr.com “I’ll be honest: I wasn’t expecting to fall in love with this thing… After two years of<br />
development, though, Google’s built a surprisingly strong overall offering.” During the launch of Google Chrome Google officials announced “browser is designed to be fast, and to cope with the next generation of web applications that rely on graphics and multimedia.” While on the other hand most Bloggers community says that “it is fast as you-know-what”. While many one had claiming that there are very few plug-in available with this but it will be removed shortly. Many experts who always considers Mozila Firefox as by technology enthusiasts as the browser of choice and also feels that Chrome is<br />
being viewed with a high degree of interest. John Lilly, Mozilla’s chief executive, has blogged that he welcomes the competition and he told that “Chrome will be a browser optimised for the things that they see as important, and it’ll be interesting to see how it evolves.”<br /> While the Google Chrome browser widely adopted but there are many hopes to Internet advertiser about the impact and significance of this new <img src="2008-09_files/b0902153A.htm"  lt="Google Chrome Launch" align="right">browser . For companies who are totally depends upon for generating its revenues on pop-ups ad are not happy with Google Chrome launch and a Google official told to media that “In terms of building Chrome, it was really designed with the user in mind.” That means Google had open war against unwanted Ads and Pop ups. But while we take this matter seriously we find that there are significant different between hiding<br />
the ad and blocking the ads , because actually Chrome loads the Ads which is called billable event , but its unable to see to users unless he will maximize ads window to show the add and not be able to see the add if he choose minimize the window option . Many experts say now that both advertiser and publisher real know what the real means and billing of pay-per-impression. While on the other hand Firefox had already packed up with plug-is Adblock Plus which able to ads from being loaded and make safe billing for advertiser and not be billed for unseen ads , “This is not necessarily true for other ad-blocking solutions, however,” Wladimir Palant, the software’s creator, said in an e-mail. Palant estimates that 5% of Firefox users, representing almost 1% of<br />
Internet users as Firefox’s market share approaches 20%, use Adblock Plus. </p>
<p>While on the other hand founder pf Ad Auditing company Click Forensics told that many other person also commenting that typical ad blocker stops any impression from being recorded.”That scenario would not trigger a billable event,” he said. “I can’t say 100% that this is how every ad blocker works, but it seems safe to say that’s probably how all of them work.”<br /> But Google chrome is totally safe for Google Adwords ads because Google doesn’t show any type of Pop-ups ads. But most happiness is that net surfer became happy because now they not see irritating third party ads .<br />
There are another features with Google Chrome which also can effect online ads industry is Incognito, which is also know as browse privacy  mode , preventing local files to be updated with user browsing activity<br />
Another Chrome feature that may affect practices in the online ad industry is Incognito, the browser’s privacy mode, which prevents local files from recording the user’s browsing activities. Incognito, like Internet Explorer 8’s InPrivate mode and Safari’s Private Browsing mode, interferes with the placement of cookie files that advertisers use for ad tracking and targeting. Mozila is planning a similar privacy mode for future versions of Firefox.<br />
Moreover its be great efforts by Google to make surfing more easy and less irritating specially protecting user from irritating user , While there are man complains commented by on blogs , like Google cached the website while we first open the websites and showing same page while we open its second time , makes the user not getting updating information specially news and big portal which are updating minute by minute and other thing that Google sharing many browser properties with Internet Explorer means connectivity and domain related issue , people want to use IE with other IP and Chrome with other IP feel some irritating. Moreover its be great and soon might be Google dominate in web Browsing with its new Google Chrome </p>
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		<title>Google 10th anniversary Belated Happy Birthday Google</title>
		<link>http://www.navtejkohli.com/google-10th-anniversary-belated-happy-birthday-google/</link>
		<comments>http://www.navtejkohli.com/google-10th-anniversary-belated-happy-birthday-google/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 07:59:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Corporates]]></category>
		<category><![CDATA[Information technology]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Internet Technology]]></category>
		<category><![CDATA[AKA]]></category>
		<category><![CDATA[Google 10th anniversary]]></category>
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		<guid isPermaLink="false">http://www.navtejkohli.com/?p=114</guid>
		<description><![CDATA[
Navtej kohli missed to wish the Google on its tenth Birthday. Decades had past when Google was stared on 7 September 1998 which was first run by two enthusiastic, dedicated techie named Larry Page and Sergey Brin and they stared Google journey in a garage. There is also be an interesting story for choosing that [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.navtejkohli.com/wp-content/uploads/2009/06/google10.jpg" width="630" height="245" class="aligncenter size-full wp-image-115" alt="Google 10th Birthday Logo" align="center"></p>
<p><a href="http://www.navtejkohli.com/"><strong>Navtej kohli</strong></a> missed to wish the Google on its tenth Birthday. Decades had past when Google was stared on 7 September 1998 which was first run by two enthusiastic, dedicated techie named Larry Page and Sergey Brin and they stared Google journey in a garage. There is also be an interesting story for choosing that name , its was named by two young Stanford University electrical engineering graduate students in misspell homage to the word “googol” – an infinity-like number denoting 10 to the power of 100 (that’s the number one followed by a hundred zeros).<br /> Google had reached in that position by its rapid growth which never be accompany by any other Industry. But Google journey was started before<br />
1998 , in 1995 Larry Page and Sergey Brin meet at Stanford. (Larry, 24,a U Michigan grad, is considering the school; Sergey, 23, is assigned to show him around.) According to some accounts, they disagree about most everything during this first meeting. Now in the year of 1996 both Larry and Sergey collecting the students for making a search engine called BackRub for the Stanford university and worked near about one year in the servers in the 1996 year they make up their mind to make a Global search engine and named it “googol,” in the year 1997.<br /> When the company was stated its was zero revenue company and now had reached upto 20,000 employees and revenue of around $150bn and its annual income in the year 1997 was $16bn. Now according to statically data now Google shared 66 percent of total searches. Now only search area in which Google had left its footprints but now its growing its features and launched many other things which not only informative but also best source for promoting business across the world .So what should we have to expect with Google .<br /> Now Google also enters into the utility software with the launch of Google Chrome and had downloaded by many users across the world .Currently it is in Beta version but Google is in big hope soon its will share major parts in the web browser tools across the world . Chrome is Google product which now be in competition with Internet explorer , Mozila and Safari . Currently its launch for only Windows Vista and XP users .Google claiming that for those 70 percent Internet<br />
Explorer users across the world at least check out one time Google Chrome , its Google gift on its 10 anniversary to all Internet users , everyone can enjoy fast and secure web surfing with Google Chrome never offered by any other web browser .<br /> While there are many product are in Google owner ship which are now very popular and big reputation in the market. Like first we Look , Google search which be Google main task and its also offered many verities like image search , product search, video search. Google had  makes successful mile stone in the SEM and Internet Market and leaving  behind internet tycoon Yahoo. Now the Google dominating in SEM and Internet Marketing with its Google Adsense , Google Adwords ,froogle, Google product search , Local search and other business related search option . Google also acquire a big video search company which having big brad name in the Internet Industry , its name is Youtube. Youtube now very popular and most searchable video search engine . Google also dominating Social networking websites. Orkut now very popular and almost 70 person of the world having a profile on the Orkut. Now Goggle also boost many traveling agencies and other business with Google Earth and Google maps which enable user to find each and every location across the world . Yet Google Earth also faced many criticizes from many countries government because it also show easily many curial and important location by easy search and many government feels that its be hazardous for security.<br /> But its be unreliable thing that before 10 years ago Google was launched and now its dominating in web browsing. Some major events Google listed below </p>
<p>1995 &#8211; Google co-founders Larry Page and Sergei Brin meet at Stanford University. </p>
<p>January 1996 &#8211; Page and Brin begin work on the BackRub search engine. </p>
<p>15 September 1997 &#8211; Google.com domain name registered. </p>
<p>7 September 1998 &#8211; The first incarnation of the Google search engine is launched. </p>
<p>2000 &#8211; The company starts selling keyword-related advertising. </p>
<p>2001<br />
- The Google News service is introduced, inspired by the 11 September<br />
attacks on the US. A UK-specific version is added two years later. </p>
<p>2003 &#8211; Google moves to its Mountain View campus, where it is still based. It has since become known as the ‘Googleplex’. </p>
<p>2004 &#8211; Google launches GMail, known as Google Mail in the UK. </p>
<p>19 August 2004 &#8211; The company floats on the stock market. </p>
<p>2006 &#8211; The verb ‘to Google’ added to the Oxford English Dictionary for the first time. </p>
<p>October 2006 &#8211; Google buys YouTube for $1.65bn (about £880m) in stock options. </p>
<p>November 2007 &#8211; Google forms the Open Handset Alliance to work on the Google Android project. </p>
<p>September 2008 &#8211; Chrome, Google’s first web browser, is launched. </p>
<p><a href="http://www.google.com/tenthbirthday/">Google also cheer its 10th anniversary with people across the world with its new birthday celebration section</a>.<br />
<strong><a href="http://www.navtejkohli.com/">Navtej Kohli</a></strong> missed to wish the Google but now <a href="http://www.navtejkohli.com/"><strong>Navtej Kohli </strong></a>want to say Belated Happy Birthday to Google   and hope another 10 ten Google will brings many things for amazing the world.</p>
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		<title>Testing your PPC campaign</title>
		<link>http://www.navtejkohli.com/testing-your-ppc-campaign/</link>
		<comments>http://www.navtejkohli.com/testing-your-ppc-campaign/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 06:44:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[AKA]]></category>
		<category><![CDATA[Kohli Navtej]]></category>
		<category><![CDATA[Navtej]]></category>
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		<category><![CDATA[PPC Campaign Checklist]]></category>
		<category><![CDATA[PPC Checklist]]></category>

		<guid isPermaLink="false">http://www.navtejkohli.com/?p=99</guid>
		<description><![CDATA[If you wish to commence a major SEO effort, a PPC campaign is your sure shot ticket to success. Navtej Kohli gives some simple yet effective
PPC campaign testing tips. 
A good PPC campaign is one that not only fetches traffic, but converts shoots to flowers i.e. converts visitors to buyers. 
If it doesn’t, you’re in [...]]]></description>
			<content:encoded><![CDATA[<p>If you wish to commence a major SEO effort, a PPC campaign is your sure shot ticket to success. Navtej Kohli gives some simple yet effective<br />
PPC campaign testing tips. </p>
<p>A good PPC campaign is one that not only fetches traffic, but converts shoots to flowers i.e. converts visitors to buyers. </p>
<p>If it doesn’t, you’re in a fix bro!</p>
<p>Use a PPC campaign to test your website on keywords you desire to do optimize in your SEO campaign. This will help you save loads of time<br />
and money.</p>
<p>Once you’ve opened your PPC account, do some brainstorming on how to test your keywords. Here are a few tips:</p>
<p>•	Don’t pick the ‘broad match’ option.<br />
•	Instead use ‘exact phrase’: use [] to designate it.<br />
•	Third &#8211; test, test and only test can save you!</p>
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		<title>Comparing Safari for windows with IE7 or Firefox 2</title>
		<link>http://www.navtejkohli.com/comparing-safari-for-windows-with-ie7-or-firefox-2/</link>
		<comments>http://www.navtejkohli.com/comparing-safari-for-windows-with-ie7-or-firefox-2/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 05:22:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[AKA]]></category>
		<category><![CDATA[Firefox 2]]></category>
		<category><![CDATA[IE7]]></category>
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		<category><![CDATA[Safari]]></category>

		<guid isPermaLink="false">http://www.navtejkohli.com/?p=73</guid>
		<description><![CDATA[Around 9 months ago Apple introduced “Safari for Windows”, calling it the fastest web browser that too twice as fast as IE7 or Firefox 2. Since
then, Apple has released couple of minor upgrades for Safari 3 that are mainly bug fixes and the browser is still in beta stage.
After putting up the Safari 3 beta [...]]]></description>
			<content:encoded><![CDATA[<p>Around 9 months ago Apple introduced “Safari for Windows”, calling it the fastest web browser that too twice as fast as IE7 or Firefox 2. Since<br />
then, Apple has released couple of minor upgrades for Safari 3 that are mainly bug fixes and the browser is still in beta stage.</p>
<p>After putting up the Safari 3 beta to the test to compare it with Internet Explorer 7 and Firefox 2 on Windows. What I found didn’t impress me very much. Although Safari offers slightly faster page loading, the beta is extremely unstable and suffers from interface deficiencies that make its value on the Windows platform questionable at best.</p>
<p>A few glaring oddities that I have observed are:</p>
<p>1.Stability: The most glaring flaw of Safari 3 on Windows is its utter lack of stability. Safari hangs and freezes frequently, and once it<br />
completely locked up the system, it requires a hard reset. Also Unlike Firefox, Safari 3 can’t automatically restore the previous browsing session after a crash.</p>
<p>Note: Because of this reason, I would suggest not to test it on any production system. The Firefox 3 alpha build I reviewed last week is far more stable and robust than the current beta build of Safari 3.</p>
<p>2. Cross Platform Oddities: There are a few other interface problems that further detract from the Safari user experience. When you launch the bookmark manager by clicking the book icon in the bookmarks toolbar or by selecting Show All Bookmarks from the Bookmarks menu, the bookmark manager loads in<br />
the currently active tab. When the bookmark manager is closed, the page that was previously displayed in that tab is reloaded. I can’t fathom why anybody would want the bookmark management interface to replace the actively viewed web page. To compensate for this bizarre interface blunder, I frequently find myself opening a new tab or window before using the bookmark manager. The absence of a bookmark sidebar is also really frustrating. In Firefox, I frequently find myself dragging links from a page into my bookmarks hierarchy using the Bookmarks sidebar. In order to do the same thing with Safari, one needs to use two separate windows, which is really inconvenient.</p>
<p>Safari’s built-in RSS support also leaves a lot to be desired. When a web page’s header specifies multiple associated RSS feeds, Safari will automatically show the first one by default when the blue RSS icon is clicked in the URL bar. Unfortunately, Safari doesn’t provide any easy way to access  he other feeds. Firefox handles this better, displaying a menu of available feeds when I click the yellow RSS icon in Firefox’s URL bar. </p>
<p>3. Security vulnerabilities: Although the Safari 3 web page claims that Safari was designed to be “secure from day one,” a number of security<br />
vulnerabilities have already been found. Although some of these vulnerabilities were discovered by security prima donna David Maynor, who is infamous for his exaggerated Apple WiFi vulnerability claims, other researchers with more credibility (particularly Thor Larholm)  have found serious security bugs as well.</p>
<p>In under two hours, Larholm was able to find a URL protocol handler injection vulnerability that facilitates remote command execution. Larholm points out that Safari doesn’t properly handle URL validation in iframes, which can be used to manipulate programs associated with protocol handlers in<br />
unpredictable ways. Larholm demonstrates how to exploit thisvulnerability by providing a page with an iframe that will crash Safari when loaded and can launch an arbitrary executable if Firefox is set as the default browser. Larholm’s exploit uses the gopher protocol and Firefox XPCOM components for process instantiation, so it won’t be able to launch another executable if Internet Explorer is set as the default browser, but it will still crash Safari. </p>
<p>I never heard of any third-party browser plugins being released specifically for Windows Safari and there’s practically little or no talk among the blogging community about Safari browser on Windows.</p>
<p>So did Safari manage to win any browser market share during the nine month stint ?</p>
<p>Navtej Kohli</p>
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		<title>Navtej Kohli Gives Top 5 Elements for Good SEO</title>
		<link>http://www.navtejkohli.com/navtej-kohli-gives-top-5-elements-for-good-seo/</link>
		<comments>http://www.navtejkohli.com/navtej-kohli-gives-top-5-elements-for-good-seo/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 05:09:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
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		<category><![CDATA[SEO tips]]></category>

		<guid isPermaLink="false">http://www.navtejkohli.com/?p=70</guid>
		<description><![CDATA[How you can get your site ranked &#8211; Navtej Kohli
1. Crawler Reachability: All the search engines have their crawlers who visit the website hunting for new content. If the site returns an error code when the crawler comes to visit then the site won’t be indexed.Thus, before making the site live make sure all the [...]]]></description>
			<content:encoded><![CDATA[<p><strong>How you can get your site ranked &#8211; Navtej Kohli</strong></p>
<p>1. Crawler Reachability: All the search engines have their crawlers who visit the website hunting for new content. If the site returns an error code when the crawler comes to visit then the site won’t be indexed.Thus, before making the site live make sure all the pages are up and running.</p>
<p>2. Good and Original Content: Internet is all about content. For search engines there is nothing more valuable than proper, well written, relevant and unique content. Just write what is best for your company in your own words.</p>
<p>3. Meta Tags: Though recently search engines have started giving less importance to meta tags (Due to some unethical web practices), they still carry a lot of weight. The title and description tags give a theme to your website and support the content of the page. The title of a page is the heading of what the content on the page is and should be relevant and concise.</p>
<p>4. Keyword Research: Keyword should be selected based on your niche market and selling points. It is very necessary to understand the competition<br />
and do effective keyword research that describes your business. After identification of keywords they should be well placed through out the page.</p>
<p>5. Back Link Building: Get good and quality links from reputed sites. The more sites point to your website the more online reputation your site gains.</p>
<p>Read more articles from <a href="http://360.yahoo.com/navtej_kohli">Navtej Kohli</a> on <a href="http://navtejkohli.wordpress.com/">Navtej Kohli</a> Word Press | <a href="http://www.careers-with-navtej-kohli.com/">Navtej Kohli</a> Careers | <a href="http://www.seomoz.org/users/view/28165">Navtej Kohli</a> SeoMoz | <a href="http://www.navtej-kohli.com/">Navtej Kohli</a> website | <a href="http://navtej-kohli.livejournal.com/">Navtej Kohli</a> LiveJournal | | <a href="http://www.linkedin.com/in/navtejkohli">Navtej Kohli</a> Profile !</p>
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		<title>Navigating the World Via Social News</title>
		<link>http://www.navtejkohli.com/navigating-the-world-via-social-news/</link>
		<comments>http://www.navtejkohli.com/navigating-the-world-via-social-news/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 02:57:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
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		<description><![CDATA[Navtej Kohli
Consumer advocacy has always been a part of our commercial landscape. Long before the internet and long before user-generated-content, there were outlets for people to review and discuss their experiences with businesses. Nowadays, however, committing commercial blunders is potentially more dangerous.
More and more often, people are visiting sites such as Yelp in order to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://navtejkohli.blogspot.com/">Navtej Kohli</a></p>
<p>Consumer advocacy has always been a part of our <a href="http://navtejkohli.wordpress.com/">commercial landscape</a>. Long before the internet and long before user-generated-content, there were outlets for people to review and discuss their experiences with businesses. Nowadays, however, committing commercial blunders is potentially more dangerous.</p>
<p>More and more often, people are visiting sites such as Yelp in order to make decisions about their lives. Which restaurants should they try, which gyms should they join, where should they live? People are <a href="http://www.bumpzee.com/blogs/view/832/">reporting</a> their experiences online and if you are a business-owner, you’d better hope that your web-savvy customers leave your premises with a good taste in their mouths.</p>
<p><a href="http://navtej-kohli.yelp.com/"><img class="alignleft size-full wp-image-30" src="http://www.navtejkohli.com/wp-content/uploads/2009/06/yelp.jpg" alt="Navtej Kohli" width="472" height="165" /></a></p>
<p>Because if they don’t, there’s a good chance your name and reputation will be damaged in the online <a href="http://www.bumpzee.com/users/view/Navtej_Kohli/">social landscape</a>. Online, people seem to put a lot of trust in the reviews of others, and<br />
if someone has written that your restaurant is home to rude staff, bland food and overpriced drinks, a potential customer is likely to go elsewhere.</p>
<p>Of course, you should not just play nicely in the offline world in order to save your online reputation. Customer service should be on everyone’s mind at all times. However, you should now be wary that now, even one bad experience could negatively effect your business for a long time. So serve the correct food, give correct change and be polite to your clients and customers, because you never know which one of them is carrying his or her laptop and is about to write about you!</p>
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		<title>Searching for Something?</title>
		<link>http://www.navtejkohli.com/searching-for-something/</link>
		<comments>http://www.navtejkohli.com/searching-for-something/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 02:49:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[AKA Navtej]]></category>
		<category><![CDATA[Kohli Navtej]]></category>
		<category><![CDATA[Navtej]]></category>
		<category><![CDATA[Navtej K]]></category>
		<category><![CDATA[Navtej Kohli]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Search Engine]]></category>

		<guid isPermaLink="false">http://www.navtejkohli.com/?p=23</guid>
		<description><![CDATA[Navtej Kohli
I’ve been reading a few more SEO blogs lately. I like to be part of the community
 on these sites, and I usually make a point to create a profile and become part of the discussion. Some subject matters can be found in abundance online, and one that gets more than its fair share [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.myputis.com/index.php?p=9" target="_blank">Navtej Kohli</a></p>
<p>I’ve been reading a few more SEO blogs lately. <a href="http://www.seomoz.org/users/view/28165" target="_blank">I like to be part of the community<br />
</a> on these sites, and I usually make a point to create a profile and become part of the discussion. Some subject matters can be found in abundance online, and one that gets more than its fair share of<br />
coverage is that of Search Engine Optimization, or SEO. For anyone who doesn’t know what SEO is, it’s basically the practice of “optimizing” websites so that they rank as well as possible in search engines like<br />
Yahoo!, Google and Microsoft’s Live Search.</p>
<p><img class="alignleft size-full wp-image-24" src="http://www.navtejkohli.com/wp-content/uploads/2009/06/search_400.jpg" alt="Navtej Kohli Results Page" width="400" height="200" /></p>
<p>SEO is usually broken down into three different types: white hat, grey had and black hat SEO. These terms refer to the tactics Search Engine<br />
Optimizers use in order to better their rankings. White hats engage in Google-approved, above-board tactics. Black hats aren’t concerned with abiding by the rules and often employ tactics that the search engines<br />
consider to be wrong. Grey hats play in both areas, using whatever tactics they feel are needed at any one time.</p>
<p>Internet marketing and SEO are different in that SEO focuses mainly on obtaining and building the number of links a website has. Internet marketing<br />
often focuses more on traditional advertising, yet the ads appear online. Many SEO firms do a bit of both, however, and the link-building side of the industry has been of particular interest to me lately.</p>
<p>I don’t suppose that a lot of web users know exactly how search engines rank the websites they see when they search for something. Before I had<br />
much experience online, I didn’t think about it too much either. I imagine that most people just assume that Google somehow knows which sites are the most relevant. On learning that rankings were largely<br />
based upon the number of inlinks to a site, I gained a new perspective on what I see when I search for a particular item.</p>
<p>I honestly think that it would be good for the general public to develop a better understanding of the way search works, especially given the fact that<br />
people look for some highly important information online, such as information about political figures and medical issues. Learning about search could help people make more informed decisions and help them<br />
interpret what they see on Google’s results page.</p>
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		<title>Viral Marketing &#8211; kohli</title>
		<link>http://www.navtejkohli.com/viral-marketing-kohli/</link>
		<comments>http://www.navtejkohli.com/viral-marketing-kohli/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 09:53:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[AKA Navtej]]></category>
		<category><![CDATA[Kohli Navtej]]></category>
		<category><![CDATA[Navtej]]></category>
		<category><![CDATA[Navtej K]]></category>
		<category><![CDATA[Navtej Kohli]]></category>
		<category><![CDATA[Virtual Marketing]]></category>

		<guid isPermaLink="false">http://www.navtejkohli.com/?p=3</guid>
		<description><![CDATA[Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of
friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.
At the height of B2C it seemed as if every startup had a [...]]]></description>
			<content:encoded><![CDATA[<p>Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of<br />
friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.</p>
<p>At the height of B2C it seemed as if every startup had a viral component to its strategy, or at least claimed to have one. However, relatively<br />
few marketing viruses achieve success on a scale similar to Hotmail,widely cited as the first example of viral marketing.</p>
<p>Probably the biggest viral marketing success of the year has come not from an advertising agency but from the Royal Dragoon Guards, based at their Al<br />
Faw base in Iraq. The squaddies decided to make a spoof video of the Tony Christie song ‘Is this the Way to Amarillo’, which recently went back to the top of the UK charts as a result of the excellent charity<br />
video by Peter Kay. The video clip, which features members of the Royal Dragoon Guards mimicking the Peter Kay video, was sent to friends in the UK but so many people tried to downlad it that the MoD server could<br />
not cope.</p>
<p>If you’d like to see a short news clip about the video, take a look at the BBC website &#8211; ‘Amarillo’ video crashes MoD PCs; though for the full version I’d recommend you go to The Sun<br />
newspaper and download it from there (you pay £0.50 but all proceeds go to the Armed Forces Memorial Appeal)</p>
<p>Navtej</p>
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