Comparing Safari for windows with IE7 or Firefox 2

Posted by admin | Internet Marketing | Tuesday 23 June 2009 12:22 am

Around 9 months ago Apple introduced “Safari for Windows”, calling it the fastest web browser that too twice as fast as IE7 or Firefox 2. Since
then, Apple has released couple of minor upgrades for Safari 3 that are mainly bug fixes and the browser is still in beta stage.

After putting up the Safari 3 beta to the test to compare it with Internet Explorer 7 and Firefox 2 on Windows. What I found didn’t impress me very much. Although Safari offers slightly faster page loading, the beta is extremely unstable and suffers from interface deficiencies that make its value on the Windows platform questionable at best.

A few glaring oddities that I have observed are:

1.Stability: The most glaring flaw of Safari 3 on Windows is its utter lack of stability. Safari hangs and freezes frequently, and once it
completely locked up the system, it requires a hard reset. Also Unlike Firefox, Safari 3 can’t automatically restore the previous browsing session after a crash.

Note: Because of this reason, I would suggest not to test it on any production system. The Firefox 3 alpha build I reviewed last week is far more stable and robust than the current beta build of Safari 3.

2. Cross Platform Oddities: There are a few other interface problems that further detract from the Safari user experience. When you launch the bookmark manager by clicking the book icon in the bookmarks toolbar or by selecting Show All Bookmarks from the Bookmarks menu, the bookmark manager loads in
the currently active tab. When the bookmark manager is closed, the page that was previously displayed in that tab is reloaded. I can’t fathom why anybody would want the bookmark management interface to replace the actively viewed web page. To compensate for this bizarre interface blunder, I frequently find myself opening a new tab or window before using the bookmark manager. The absence of a bookmark sidebar is also really frustrating. In Firefox, I frequently find myself dragging links from a page into my bookmarks hierarchy using the Bookmarks sidebar. In order to do the same thing with Safari, one needs to use two separate windows, which is really inconvenient.

Safari’s built-in RSS support also leaves a lot to be desired. When a web page’s header specifies multiple associated RSS feeds, Safari will automatically show the first one by default when the blue RSS icon is clicked in the URL bar. Unfortunately, Safari doesn’t provide any easy way to access he other feeds. Firefox handles this better, displaying a menu of available feeds when I click the yellow RSS icon in Firefox’s URL bar.

3. Security vulnerabilities: Although the Safari 3 web page claims that Safari was designed to be “secure from day one,” a number of security
vulnerabilities have already been found. Although some of these vulnerabilities were discovered by security prima donna David Maynor, who is infamous for his exaggerated Apple WiFi vulnerability claims, other researchers with more credibility (particularly Thor Larholm) have found serious security bugs as well.

In under two hours, Larholm was able to find a URL protocol handler injection vulnerability that facilitates remote command execution. Larholm points out that Safari doesn’t properly handle URL validation in iframes, which can be used to manipulate programs associated with protocol handlers in
unpredictable ways. Larholm demonstrates how to exploit thisvulnerability by providing a page with an iframe that will crash Safari when loaded and can launch an arbitrary executable if Firefox is set as the default browser. Larholm’s exploit uses the gopher protocol and Firefox XPCOM components for process instantiation, so it won’t be able to launch another executable if Internet Explorer is set as the default browser, but it will still crash Safari.

I never heard of any third-party browser plugins being released specifically for Windows Safari and there’s practically little or no talk among the blogging community about Safari browser on Windows.

So did Safari manage to win any browser market share during the nine month stint ?

Navtej Kohli

Navtej Kohli Gives Top 5 Elements for Good SEO

Posted by admin | Internet Marketing, Uncategorized | Tuesday 23 June 2009 12:09 am

How you can get your site ranked – Navtej Kohli

1. Crawler Reachability: All the search engines have their crawlers who visit the website hunting for new content. If the site returns an error code when the crawler comes to visit then the site won’t be indexed.Thus, before making the site live make sure all the pages are up and running.

2. Good and Original Content: Internet is all about content. For search engines there is nothing more valuable than proper, well written, relevant and unique content. Just write what is best for your company in your own words.

3. Meta Tags: Though recently search engines have started giving less importance to meta tags (Due to some unethical web practices), they still carry a lot of weight. The title and description tags give a theme to your website and support the content of the page. The title of a page is the heading of what the content on the page is and should be relevant and concise.

4. Keyword Research: Keyword should be selected based on your niche market and selling points. It is very necessary to understand the competition
and do effective keyword research that describes your business. After identification of keywords they should be well placed through out the page.

5. Back Link Building: Get good and quality links from reputed sites. The more sites point to your website the more online reputation your site gains.

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Navigating the World Via Social News

Posted by admin | Internet Marketing | Monday 22 June 2009 9:57 pm

Navtej Kohli

Consumer advocacy has always been a part of our commercial landscape. Long before the internet and long before user-generated-content, there were outlets for people to review and discuss their experiences with businesses. Nowadays, however, committing commercial blunders is potentially more dangerous.

More and more often, people are visiting sites such as Yelp in order to make decisions about their lives. Which restaurants should they try, which gyms should they join, where should they live? People are reporting their experiences online and if you are a business-owner, you’d better hope that your web-savvy customers leave your premises with a good taste in their mouths.

Navtej Kohli

Because if they don’t, there’s a good chance your name and reputation will be damaged in the online social landscape. Online, people seem to put a lot of trust in the reviews of others, and
if someone has written that your restaurant is home to rude staff, bland food and overpriced drinks, a potential customer is likely to go elsewhere.

Of course, you should not just play nicely in the offline world in order to save your online reputation. Customer service should be on everyone’s mind at all times. However, you should now be wary that now, even one bad experience could negatively effect your business for a long time. So serve the correct food, give correct change and be polite to your clients and customers, because you never know which one of them is carrying his or her laptop and is about to write about you!

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