If you wish to commence a major SEO effort, a PPC campaign is your sure shot ticket to success. Navtej Kohli gives some simple yet effective
PPC campaign testing tips.

A good PPC campaign is one that not only fetches traffic, but converts shoots to flowers i.e. converts visitors to buyers.

If it doesn’t, you’re in a fix bro!

Use a PPC campaign to test your website on keywords you desire to do optimize in your SEO campaign. This will help you save loads of time
and money.

Once you’ve opened your PPC account, do some brainstorming on how to test your keywords. Here are a few tips:

• Don’t pick the ‘broad match’ option.
• Instead use ‘exact phrase’: use [] to designate it.
• Third – test, test and only test can save you!