Viral Marketing - kohli
Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.
At the height of B2C it seemed as if every startup had a viral component to its strategy, or at least claimed to have one. However, relatively few marketing viruses achieve success on a scale similar to Hotmail, widely cited as the first example of viral marketing.
robably the biggest viral marketing success of the year has come not from an advertising agency but from the Royal Dragoon Guards, based at their Al Faw base in Iraq. The squaddies decided to make a spoof video of the Tony Christie song ‘Is this the Way to Amarillo’, which recently went back to the top of the UK charts as a result of the excellent charity video by Peter Kay. The video clip, which features members of the Royal Dragoon Guards mimicking the Peter Kay video, was sent to friends in the UK but so many people tried to downlad it that the MoD server could not cope.
If you’d like to see a short news clip about the video, take a look at the BBC website - ‘Amarillo’ video crashes MoD PCs; though for the full version I’d recommend you go to The Sun newspaper and download it from there (you pay £0.50 but all proceeds go to the Armed Forces Memorial Appeal)
Navtej
Dave
Interesting topic… I’m working in this industry myself and I don’t agree about this in 100%, but I added your page to my bookmarks and hope to see more interesting articles in the future
Trackback by Sun Newspaper — November 16, 2006 @ 6:39 am
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Interesting post. I came across this blog by accident, but it was a good accident. I have now bookmarked your blog for future use. Best wishes. Adrianne Curry.
Trackback by Adrianne Curry — December 4, 2006 @ 4:00 pm
Dave
In some academic fields, most journals now offer the reviewer the option of remaining anonymous or not, or a referee may opt to sign
Trackback by Dave — March 22, 2008 @ 4:03 pm
Marketing
Your blog makes very interesting reading. I’m sure others will think so too I look forward to reading their comments.
Trackback by Marketing — March 28, 2008 @ 1:31 am
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I found your post comments while searching Google. Very relevant especially as this is not an issue which a lot of peaople are conversant with.
Trackback by viral marketing — April 5, 2008 @ 11:52 pm
Toi
Miracles occur naturally as expressions of love. The real miracle is the love that inspires them. In this sense everything that comes from love is a miracle
Trackback by Toi — May 19, 2008 @ 11:07 pm
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Just came across this site and its very nice to read all the info. Thanks.
Trackback by Doil — July 3, 2008 @ 2:50 pm